Product category:
Printing Presses Ancillary Equipment
News Release from: K2 Systems Group Corporation
Edited by the Printingtalk Editorial
Team on 31 January 2005
Digital Print Allows Customer Focus
K2 will be presenting at the The International Direct Marketing Fair (IDMF) event at Earl's Court, London, starting on February 23 in the Digital Print Pavilion.
K2 will be presenting at the The International Direct Marketing Fair (IDMF) event at Earl's Court, London, starting on February 23 in the Digital Print Pavilion The company will be discussing the selling of print which, it will contend, has always been difficult at best because of competition
This article was originally published on Printingtalk on 25 Oct 2004 at 8.00am (UK)
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However, digital printing brings new things to the market and creates an environment that focuses on the customer, altering the sales environment, said the company.
It adeed that personalisation is a benefit that allows digital printing to breed long lasting relationships.
Personalisation is not just about putting variable data on printed materials, it is about knowing customers, helping them be better marketers and creating personalised pieces that help them get attention, believes K2.
In creating a personalised custom piece with an extremely attractive 'look and feel', the digital printer can help customers gain just one more second of attention from their recipients.
Many now know that UV coating seals the inks but a lot of people think that UV coating is only available in high-gloss, although there are many different options available, added K2.
The reality of coating is that it is no longer an option but a necessity.
On demand finishing is as important as on demand printing said the company.
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