Print Is Art No More But An Industrialised Process

Albrecht Bolza-Schunemann, KBA president and chief executive officer, kicked off the company's Drupa 2004 press conference by saying that the era of print as an art is well and truly past.

Albrecht Bolza-Schunemann, KBA president and chief executive officer, kicked off the company's Drupa 2004 press conference by saying that the era of print as an art is well and truly past.

He said that print media production must be industrialised by being transformed into an automated process.

"Technological advances are vital for print's survival.

It's no use adopting JDF and new business models if the underlying technology is outdated and labour-intensive.

The industry must rediscover its strengths and redefine its role with new confidence, display more openness towards genuine innovation and respond more sensitively to changes in media consumption and communication," said Bolza-Schunemann.

He continued: "Grumbling and price dumping will not solve the issues confronting us.

The graphic arts industry urgently needs to change its mindset from down-and-out to get-up-and-go.

It is up to us to win over users and suppliers to essential changes for raising print's profile in the media arena." He urged all those involved to work with, not against, each other.".

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