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News Release from: KBA | Subject: Prisma press
Edited by the Printingtalk Editorial
Team on 09 January 2008
Publisher Puts Biggest Indian Press
Order With KBA
What is claimed to be the largest single order for printing press lines by an Indian publisher has been placed by DB Group firms Diligent Media Corporation and DB Corporation for seven Prisma presses.
Diligent Media and DB Corporation in Mumbai, have ordered the seven 4/1 Prisma presses with a total of 25 reelstands, 25 four-high towers and seven folders Diligent Media is a joint venture between the Dainik Bhaskar Group and the Zee Group
This article was originally published on Printingtalk on 19 Oct 2004 at 8.00am (UK)
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The Dainik Bhaskar Group publishes India's top Hindi newspaper, Dainik Bhaskar and what is said to be the leading title in Gujarat, Divya Bhaskar.
DB Corporation is the group's printing arm.
In all, the Dainik Bhaskar Group has over 40 editions, printed from 36 centres, with a total print order of over four million copies each day.
The group's papers have a total readership of over 20 million readers and it also owns and operates 17 radio channels in principal Indian cities, as well as internet portals, cable TV, property and outdoor media.
Diligent Media Corporation's titles include an English-language daily, Daily News and Analysis (DNA), a Sunday edition, DNA Me and diverse supplements, such as After Hours and DNA Money.
K U Rao, the chief executive officer of DB Corporation, commented: "DNA is the fastest growing English newspaper in the country.
It has grown at a consistent rate of about 22 per cent over the last two survey periods.
We are looking at launching DNA in other major metros.
Gujarat is our first step towards this goal, with the launch in November of two editions in Ahmedabad and Surat." He added: "The intention is to become a large national player with dominant readership and circulation over the next three years.
As in Mumbai, DNA in Gujarat aims at targeting the young-at-heart in the population." DNA will soon be launched in Baroda and Rajkot as well.
Plans are also under way to launch a second edition of DNA in the state of Maharashtra from the city of Pune this month.
DNA Me currently has a circulation of 410,000 in Mumbai and the group is planning to lift that to over 600,000 mark with a new, 140-page national edition that was first published last October.
Rao said: "To achieve this level of growth we need high-powered printing technology.
We awarded the contract to KBA after carrying out detailed technical appraisals of all the possible press lines and seeing the 4/1 Prisma in action at the Bangkok Post, where it compellingly demonstrated its user-friendliness and high print quality. Request a free brochure from KBA ...
Also, KBA's reputation for innovation is well-known in India.".
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