KBA press helps drive sales growth by up to 40%

Yiyao Printing in China's northern seaport of Tianjin is using a Rapida 105 universal press from KBA to aim for expansion in the high-growth domestic market and the export business.

With input from KBA's Chinese sales and service subsidiary in Beijing, engineers at KBA in Radebeul configured a six-colour UV coater press that will furnish a solid basis for future growth for Yiyao Printing after the packaging printing company's biggest investment during its 50-year history.

The performance of the Rapida press, which is Yiyao Printing's first KBA machine, coupled with its coating flexibility had helped drive up sales by 30 per cent to 40 per cent compared with the previous year.

According to KBA, as a member of the Chinese Packaging Association, Yiyao can now deliver work of a superior standard and its development has been rewarded by Yiyao's customers, most of whom are in the pharmaceutical industry, with a larger volume of orders.

Yiyao Printing is one of the biggest vendors of drug packaging in China and its specialised packaging also incorporates diverse security features.

The company's general manager, Zhou Di, said: "After years of production with four-colour, five-colour and six-colour presses from another manufacturer, we switched to KBA because we wanted the best equipment in terms of quality and productivity.

To succeed on a long-term basis, you have to move up in to the premier league.

We chose KBA because we were impressed by its technological competence, customised UV and hybrid coating options and the companies highly professional service network." He continued: "As we discovered when we toured reference plants in China and Germany, we are not the only ones who have switched to KBA.

The press installations at Leo Paper, Guizhou Yongji and Huzhou Tianwai really impressed us.

We are one of an elite circle of Chinese print providers who have invested in first-class technology, and we shall continue to pursue this strategy.".

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