Direct Mail Firm Chooses Document Matching System

Direct Group (DG) has added Lake Image Systems' Integravision and Integrajet systems for document matching and in-line envelope personalisation.

Direct Group (DG), a provider in the premium high-volume, time-sensitive segment of the direct mail industry, has added Lake Image Systems' Integravision and Integrajet systems for document matching and in-line envelope personalisation.

The systems have been installed on DG's high speed mail inserting equipment for its new Direct Matchsm mail matching capability.

Integravision is said to ensures matching of multiple personalised pieces as they are inserted in to closed-face envelopes on high-speed mail processing equipment.

Integrajet then personalises the envelopes with matching variable addresses and personalised messages.

Ray Clemmer, the senior vice president and general manager of Direct Group's Swedesboro direct mail production facility, said: "Our ability to automatically ensure matching of personalised mail pieces to envelopes enables us to increase throughput of our highly personalised, complex mailings and increase the value proposition for our clients.

Lake Image Systems' experience and unique solutions provided a quick transition to our new production environment.

Only they met our demanding schedule with a product that's tried and proven in the industry." With the ability to insert match and personalise pieces in excess of 15,000 pieces per hour, per inserter, Direct Group will ensure the integrity of private information, whilst establishing new production records in its direct mail operations, said Lake.

At its two main production facilities located in New Jersey, Direct Group prints, personalises, assembles, affixes cards, inserts, commingles and mails on average more than five million pieces of mail every day of the year.

The company can produce more than two billion pieces of mail annually.

To keep pace with the needs of its customers, Direct Group has more than doubled the size of its largest direct mail production facility in Swedesboro, New Jersey, from 167,000 square feet to 417,000 square feet, doubling the number of printing presses and restructuring the layout to greatly speed workflow from concept through mail.

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