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News Release from: MetalFX Technology | Subject: Metal FX
Edited by the Printingtalk Editorial
Team on 09 November 2004
Metallic Stationery Covers With Lustre
And Sheen
Oxford Stationery has utilised a Metal FX printing technique on the front cover of its redesigned Tom Tower range.
Oxford Stationery has utilised a Metal FX printing technique on the front cover of its redesigned Tom Tower range It is the first time it has been used in the stationery industry
This article was originally published on Printingtalk on 26 Apr 2004 at 8.00am (UK)
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MFX printing technology maximises the lustre and sheen of the Tom Tower metallic covers to produce the highest quality finish and effects on the market said Metal FX.
In what Metal FX believes is a series of firsts for the industry, the manufacturer has also introduced a new system of rulings and included a three year calendar in all pads, the Visualogic System, designed specifically to aid the recall of information introduces a series of features that includes bordered rulings, date and title header, double margins, 50/50 mixes of plain and rules or squared pages and a 7mm ruling.
In addition an internal storage pocket provides a place to store business cards, notes and leaflets.
Peter Hislop, general manager of Oxford Stationery, said: "The Tom Tower range signals our innovation in bringing a series of firsts to the market place.
We are the first to use new printing techniques, the first to redesign rulings based on practicality of use, and the first to include a calendar which through customer research we know to be an essential feature." Oxford Stationery's design manager, Mirko Jovanovic, said: "The Tom Tower range has been tremendously successful for the last three years.
We continually look at how we can improve our products and are fastidious about making sure our products meet the needs of our customers and will lead the market in terms of innovation.".
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