MetalFX And Sun's Deal Opens New Markets

Sun Chemical have signed up as an official MetalFX ink maker, meaning that inks for the process metallic colour system are now available from the world's biggest ink company.

Sun Chemical have signed up as an official MetalFX ink maker, meaning that inks for the process metallic colour system are now available from the world's biggest ink company.

John Adkin, the European product director for sheetfed and UV inks, commented: "As the highest-value supplier of colour-related products and services in the world, we need to keep tabs on the latest breakthroughs in technology.

Sun Chemical has been interested in the development of MetalFX for some time now and interest has now become sufficient in the marketplace for us to become an official MetalFX ink supplier." Sun Chemical has signed up its first UK distribution point as an outlet for MetalFX inks and Sun Chemical at South Normanton, Derbyshire (UK) can now offer official process and metallic inks that are compatible with the MetalFX system.

Adkin continued: "We are very excited to be offering this new process to our customers as we believe that it will open up more market opportunities and lead to some great printing.

We now look forward to developing the relationship between MetalFX and Sun Chemical further over the coming months." MetalFX said that its technology has opened up a new colour spectrum for printers and designers.

Thousands of metallic colours are created by overprinting CMYK values on to the MFX base silver ink.

The colour specification is all controlled through the MFX software and swatch books and the process inks used for MetalFX has clearly defined values so manufacturers have the ability to produce inks compatible with the metallic colour specification system.

Sun Chemical has been working closely with the manufacturer of the MetalFX base silver inks, Wolstenholme International, in the drive for spreading awareness of the MetalFX process.

Interest generated between the two companies has led to the sale of a number of MetalFX licenses to printers in recent weeks, including Ken Wilkins, Delta Display and MGP Chromocraft.

Andrew Rink, the managing director of Wolstenholme International, was keen to point out the collaborative nature of companies involved with the MetalFX launch.

He commented: "MetalFX is creating revitalised interest in the metallics market.

All companies involved, although sometimes competitors, are eager to work together to launch the technology in to the global market.

To have Sun Chemical join the family of MetalFX distributors is great news, and we look forward to continuing working with the company and our other metallic ink customers on future MetalFX projects." Eckart also manufactures the MetalFX base silver ink, and MetalFX said that it continues to develop partnerships with the leading companies supplying printing inks to the global printing market.

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