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News Release from: MAN Roland GB
Edited by the Printingtalk Editorial
Team on 29 March 2004
New Focus Needed To Fight Weak Economy -
MAN Chief
Automation and added value should be the focus of the printing industry if it is to counter the consistent market decline, warned MAN Roland chairman Gerd Finkbeiner.
Automation and added value should be the focus of the printing industry if it is to counter the consistent market decline, warned MAN Roland chairman Gerd Finkbeiner Speaking at the company's Drupa preview at MAN Roland's Augsburg factory, Finkbeiner said that Drupa 2004 is being staged during continued uncertainty in a world economy that has yet to show any distinct upswing
This article was originally published on Printingtalk on 17 Dec 2004 at 8.00am (UK)
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"All major suppliers in the industry had suffered from the decline in advertising expenditures effecting printed products.
The world economy - except in some parts of Asia - had not yet shown any distinct upswing either.
The graphic arts industry would have to react to this situation with dramatic cost reductions, which alone could not be regarded as a satisfactory answer for the future," he said.
He added that MAN Roland intended to face the challenges with self-confidence and, above all, customer orientation.
Services, interface technologies, the entire value-added chain of operations and the functioning of all participants in the market are just as important as the presses and systems themselves.
Finkbeiner urged the industry to redefine print products and their performance with new and fresh ideas.
He explained that MAN Roland had singled out automation and added value as driving forces for the strategic reorientation of the industry and for MAN Roland.
Print products exactly meeting customer requirements, customised applications or new business ideas are the basis for the commercial success of printing companies.
A few of the Drupa exhibits were shown at the Augsburg factory, whilst the company also announced that its Dicoweb, having completed a two-year pilot phase, will be offered as a series-produced press.
Also on show at the preview was a Rotoman with six printing couples, and Colorman 6/2 in XXL format, which, as a nine-cylinder satellite press, printed a 32-page, 4/4-colour newspaper.
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