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Printing Presses and Machinery (New and Used, Service and Repair)
News Release from: MAN Roland GB | Subject: Euroman presses
Edited by the Printingtalk Editorial
Team on 12 February 2008
Web Press Flexibility For Book And
Magazine Needs
Brazil's largest book and magazine producer, Posigraf, has upgraded its web press operations with three new MAN Roland Euroman presses to meet quality standards and dependability in meeting deadlines.
Posigraf, which also produces advertising material for retailers, is reported by MAN Roland to have been impressed with flexibility and versatility of the Euroman press The company has been printing with a 64-page Uniset press from MAN Roland with heatset equipment
This article was originally published on Printingtalk on 17 Dec 2004 at 8.00am (UK)
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Giem Raduy Guimaraes, Posigraf's general director of Posigraf, said: "The market for our products is very diversified and so we need to be extremely flexible." He added: "Due to our location in the south of the country, time is an important factor.
The in-line finishing capabilities of these presses speed up our production, which enables us to overcome the distance obstacle.
Our customers are spread all over Latin America and we are looking forward to export to other places, such as the USA and the European Union.
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There is no reason why not to export to USA or EU, we are closer than the Asian printers and our prices are as competitive as theirs." And Guimaraes explained: "The Euroman ensures us of consistent quality and also helps us respond to the needs our customers have for many different products." And because the Euroman lines are installed alongside each another, the company can take on rush jobs regardless of the run length, added MAN Roland.
After the Euroman was commissioned in January 2007, production at Ediouro Grafica in Rio de Janeiro was doubled from 19 million signatures per month to 40 million.
Jorge Melli de Carvalho, the operations manager at Ediouro Grafica, said: "The performance of the press is increasing every day and the results get better month for month.
Its great strengths are the very short make-ready times compared with other presses having the same number of pages and the flexibility of the different format and image area options." He has previous experience with MAN Roland web presses as a Cromoman has been in production at Ediouro Grafica since 1995 and a Polyman machine since 2001.
Ediouro Grafica is described as one of the biggest commercial printers in Rio de Janeiro and the company belongs to the group of the same name.
Here the new Euroman prints magazines, supplements and books and anything that can be printed on a heatset webfed press.
Mauro Jorge Melli de Carvalho commented: "The Euroman has consolidated our position in the market for medium and long run magazines." He explained that Ediouro prints nine million magazines every month, 25 per cent of which come from companies within the group.
One of the main products is Coquetele, a puzzle magazine that has been on the market for almost 70 years and has a monthly circulation of 3.4 million copies.
However, the majority of sales comes from companies outside the group, such as magazines for Rio de Janeiro's three major newspapers, O Globo, Jornal do Brasil and O Dia.
Posigraf has 950 employees and is a member of the Positivo Group, which is said to be amongst the largest groups serving the Brazilian educational sector and was founded in 1972 as a manufacturer of teaching materials.
Three years later the company started producing advertising media for the business community and today has partnerships with the country's leading retailers.
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