Product category:
Printing Substrates - Paper, Forms and Stationery
News Release from: M-real
Edited by the Printingtalk Editorial
Team on 02 September 2004
Paper Firm Takes The Cup For Re-Cycling
Efforts
M-real's New Thames mill has taken its waste management scheme a step further by helping to reduce landfill.
M-real's New Thames mill has taken its waste management scheme a step further by helping to reduce landfill The mill has collected 80,500 plastic cups in a cup collection recycling programme introduced a year ago
This article was originally published on Printingtalk on 24 Jun 2004 at 8.00am (UK)
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The recycled material is to be made into pencils by Remarkable Pencils.
A specialist in recycled stationary, Remarkable Pencils produces one pencil per cup.
In turn, M-real has commissioned the pencils to promote its environmentally friendly Evolve paper range, Evolve Business and Evolve Office.
Rachel Roberts, development and environmental engineer at M-real New Thames, commented: "The cup collection scheme has been a real hit.
The huge volume of cups recycled so far is a reflection of our enthusiasm and commitment to helping protect the environment.
Everyone at New Thames has raised a cup to the scheme in their coffee break and it's fantastic to see the end product - 100 per cent recycled pencils - in use around the mill." She added that M-real New Thames is dedicated to helping reduce landfill and the latest recycling scheme has followed other initiatives the company has introduced, including an aluminium can recycling project that has seen 11,975 cans collected in aid of a local charity Demelza House.
"We also run a sludge-recycling project with Fibrecrafts, which provides raw materials for papermaking and craft to school children and artists.
We're always looking for innovative ways to protect the environment and our cup collection scheme has been a huge success," concluded Roberts.
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