Wood Free Uncoated Paper's New Presentation

M-real has released a new swatch book, case study and product folder for its Tauro range of wood free, white uncoated paper.

M-real has released a new swatch book, case study and product folder for its Tauro range of wood free, white uncoated paper.

Tauro's neutral white shade and natural surface makes it a popular choice of paper for printing brochures, annual reports, product information and direct mail said the company.

Those traits are shown in M-real's newly released promotional material, designed to help designers, agencies and printers make the right paper purchasing decision.

The case study looks at why Apotheker Scheller, the German cosmetics manufacturer, used Tauro to print its product brochure.

It explores how the natural look and feel of Tauro suited the image of Apotheker Scheller's cosmetics range, which is made only from natural ingredients.

Tauro's texture, said to be another of its distinctive characteristics, also helped Apotheker Scheller capture the sensuality of its product in print.

A 32-page, spiral bound, swatch book accompanies the case study allowing designers and creatives easy reference to the Tauro range.

Focusing on the higher grammages of Tauro, from 120gsm-300gsm, the book enables people to compare different Tauro papers and paper weights.

It also includes background information about Tauro's properties and specifications.

M-real has also launched a new product folder, printed on Tauro 250gsm, that contains five partly printed samples of Tauro on 80gsm, 100gsm, 120gsm, 170gsm and 250gsm.

Those loose samples can be combined and collected individually for customers.

The folder also holds information about the product's characteristics, end uses, age resistance, raw materials and production process.

Alison Gourlay from M-real commented: "Tauro's wide range of grammages makes it the perfect choice for a company's complex communication needs.

The new product folder and swatch book have been developed as flexible tools to help people work out which paper best suits their needs.

Apotheker Scheller's case study is also a great example of how Tauro's qualities can be used to capture the essence of a product on paper.".

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