Product category:
Printing Substrates - Paper, Forms and Stationery
News Release from: M-real | Subject: Evolve, Logic, Data Copy
Edited by the Printingtalk Editorial
Team on 20 December 2004
Recycled Paper Wins Environmental
Recognition
M-real Corporation Office Papers will showcase the latest editions to its Evolve, Logic, Data Copy office papers brands at Paperworld 2005 (Hall 1.2, Stand B51).
M-real Corporation Office Papers will showcase the latest editions to its Evolve, Logic, Data Copy office papers brands at Paperworld 2005 (Hall 1.2, Stand B51) The company will also present its new product marketing and promotional campaigns for 2005, including a new packaging concept that is claimed to allow easier and more comfortable carrying, which will be implemented on the Logic 500 and Data Copy packaging boxes
This article was originally published on Printingtalk on 24 Jun 2004 at 8.00am (UK)
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M-real will be introducing Evolve Office, accredited with the Blue Angel, an extended range of Logic and an increased brilliant white version of its Data Copy brand of multi-functional office paper.
Evolve Office, M-reals 100 per cent recycled paper, has been accredited with the Blue Angel in recognition of its strict manufacturing guidelines, which ensures minimal impact on the environment said M-real.
It is manufactured without the use of any optical brighteners, yet produces a quality white office paper offering all the appearance and performance benefits of a virgin paper claimed the company.
M-real will also be launching five new tints within the Logic Colours range, offering further enhancements to the brand.
The new Logic Colours tints include red, orange, intense yellow, intense green and intense blue.
Also to be launched at Paperworld, will be M-real's latest enhancement to Data Copy - an increase in the level of whiteness that will offer an even more brilliant white appearance to an already established and trusted office paper claimed the company.
The company's 2005 promotional campaign, aimed at assisting its resellers and distributors is to include new marketing tools that wll feature designs for competitions, prize draws, new point of sale and promotional materials and advertisements.
Simon Guffogg, M-real's marketing director, commented: "Our policy is to continue to develop our product ranges to answer the needs of our customers and the demands of the very latest office technologies and Paperworld is an excellent platform for us to introduce our latest product offer-ings to the market.
It is also the ideal forum for us to highlight our range of reseller support materials and by creating exciting new marketing tools for our resellers, we continue to support each product on its route to the consumer.".
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