Product category:
Printing Substrates - Paper, Forms and Stationery
News Release from: M-real | Subject: Thinsulate label
Edited by the Printingtalk Editorial
Team on 08 February 2006
Paper Firm's Label Innovation Foils
Counterfeiters
M-real's IBP Packaging Services has helped 3M China resolve a major counterfeiting operation, targeted at 3M's insulated garment and accessories Thinsulate brand.
M-real's IBP Packaging Services has helped 3M China resolve a major counterfeiting operation, targeted at 3M's insulated garment and accessories Thinsulate brand Drawing from its database of over 200 proven security technologies developed for carton applications, M-real was able to extend its expertise in to the labelling sector for the first time
This article was originally published on Printingtalk on 24 Jun 2004 at 8.00am (UK)
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Producing millions of different clothing items a year under the Thinsulate label, 3M China was suffering from steady erosion of sales and consumer confidence in the brand's integrity as a result of lower-cost manufactured and fraudulently packaged products flooding on to the market.
IBP's solution was to replace the existing Thinsulate labelling with a custom-made design, based upon a covert optical watermark integrated in to the digital artwork before the labels are printed.
That is impossible for counterfeiters to replicate, but by using appropriate checking equipment it is correspondingly easy for customers' in-house inspectors to distinguish between the fake and genuine article, said M-real.
The new label format comprises several layers for optimum security and can only be authenticated by a secure lens key.
Distribution of artwork and control of printing plates all conform to tight security procedures implemented by IBP.
Adding only minimal extra cost to existing production budgets, the entire project was designed, tested and implemented within just 12 weeks, added the company.
IBP first audited and then totally secured the label print and production supply chain, increasing production levels to millions of labels in 2005.
The opportunity for further counterfeiting has been eliminated, and the strategy has re-established sales revenue in line with manufacturing output, it is claimed.
Established in 2001, IBP Packaging Services is a wholly owned subsidiary of M-real Corporation.
IBP China employs over 30 staff and has an annual turnover of US$12.6 million.
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