Product category:
Printing Substrates - Paper, Forms and Stationery
News Release from: M-real
Edited by the Printingtalk Editorial
Team on 26 September 2007
Colour reproduction service offers
quality boost
A new service introduced by paper company M-real enables publishers, printers and catalogue producers to deliver the absolute consistency of colour reproduction their markets demand
The service will enable designers, printers, publishers, catalogue producers and advertisers to all benefit from faithful colour reproduction M-real's Colour Management Service (CMS) overcomes the problems inherent in ensuring predictable colour reproduction, both throughout the production chain and across different printers, different presses, different papers - even different media
This article was originally published on Printingtalk on 24 Jun 2004 at 8.00am (UK)
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For mail order clothing catalogues, for example, it is vital to match the colour on the page to the colour of the fabric.
The CMS combines a set of software tools and specialist consultancy skills to bring full control to colour reproduction, smoothing and shortening the production process and eliminating expensive errors and reworks.
"For our customers, consistency is synonymous with quality, and it is hard enough to maintain consistency from designer's screen to final product, let alone across multiple presses in different locations or countries", says Andrew Gunman, divisional director - publishing, M-real UK.
"This service brings a formal methodology to the whole process, ensuring our customers get the very maximum value from their chosen medium".
CMS spans the entire production process, from the translation of RGB colours on the designer's screen to CMYK inks on the printed page; through prepress quality evaluation to analysis of the final printed product.
For customers who want to take full advantage of the company's expertise, M-real also closes the loop with a quality assurance service, involving on-site quality monitoring by its own personnel.
The benefits of CMS extend to meeting advertiser expectations, helping protect a crucial revenue stream for publishers.
Proofs can be approved with confidence that the final result will be the best match.
At the heart of the service is the process of selecting and implementing International Colour Consortium (ICC) profiles.
These are based on ISO standard printing conditions, and ensure that what the designer creates on the screen is reproduced faithfully on the printed page.
The new service is primarily aimed at users of M-real's Galerie Papers who can utilise the full benefit of applying Galerie ICC-profiles.
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