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News Release from: Mtivity | Subject: Marketing Storefront Print Edition
Edited by the Printingtalk Editorial
Team on 17 October 2005
Web-Based System Makes Process
Management Easier
Mtivity has signalled its intention to make a major drive in to the print sector with the launch of Marketing Storefront Print Edition - its e-commence marketing resource management (MRM) software.
Mtivity has signalled its intention to make a major drive in to the print sector with the launch of Marketing Storefront Print Edition - its e-commence marketing resource management (MRM) software Developed for the print industry, Marketing Storefront is said to provide printers and print management companies with a cost effective way to deliver new, value-added services to corporate marketing clients
This article was originally published on Printingtalk on 27 Apr 2004 at 8.00am (UK)
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The latest addition to Mtivity's portfolio of MRM software, Marketing Storefront Print Edition enables print suppliers to manage key processes in their clients' marketing supply chain, such as just-in-time fulfilment of marketing material, management and distribution of digital marketing assets, creation of customisable variable data templates and centralisation of print management, said Mtivity.
Patrick Kremer, Mtivity's chief executive officer said: "Printers' clients, especially corporate marketers, are increasingly under pressure to accelerate time-to-market, reduce costs, increase brand consistency and improve marketing the return on investment.
As a result, printers are under pressure to identify greater cost savings in the production supply chain and demonstrate value for money.
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Printers are getting squeezed by price competition and because print is being increasingly seen as a commodity.
They are looking for innovative ways to deliver greater value to their clients, whilst simultaneously improving their own process management.
The launch of Marketing Storefront is the next step in our strategy to deliver Mtivity's products to the print sector and provide the printing industry with the workflow tools required to drive its value proposition further up the supply chain." Kremer said Marketing Storefront has the potential to offer substantial cost savings and workflow efficiencies in the marketing and print production process.
"Printers at our beta testing sites have achieved as much as 50 per cent savings in some areas of production for their clients.
This gives those in the industry the ability to greatly enhance their services, with direct, tangible benefits for themselves and their customers." Marketing Storefront is claimed to provide printers with an immediate opportunity to extend their services by consolidating all types of client marketing assets in a single, accessible on-line catalogue and providing on-line ordering linked to workflow, project management, procurement and digital print-on-demand.
That offers corporate marketing teams a way of streamlining their marketing processes - reducing costs and time to market for marketing collateral, said Mtivity.
One of Storefront's features is that print suppliers can manage both upstream workflow with the client and downstream workflow with other suppliers, providing management of the entire process for the first time, claimed Mtivity.
The software allows printers and their clients to collaborate with all parties in the supply chain and visibly track and manage each step of the process.
Print managers enjoy the immediate benefits of new business opportunities, value-added services and a professional web front-end to their business, added the company.
Kremer added: "Our products are designed to enhance and streamline end-to-end marketing processes through a range of simple, accessible online tools.
With Marketing Storefront, printers can manage more of the marketing supply chain for their clients, thereby enabling them to win a greater share of client spend and secure long-term client relationships through accelerated time-to-market, visibility of marketing assets and transparency of costs.".
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