Product category:
Direct Mail Printing and Services
News Release from: Moore Response Marketing | Subject: Matched mailer machinery
Edited by the Printingtalk Editorial
Team on 04 May 2005
System Handles Complete Direct Mail
Process
Moore Response Marketing has launched its own matched mailer machinery.
Moore Response Marketing has launched its own matched mailer machinery Following its merger with R R Donnelley last year, the pan European company is now using the technology to provide personalised mailings that are claimed to have driven up response rates
This article was originally published on Printingtalk on 18 Mar 2003 at 8.00am (UK)
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Moore Response Marketing uses a combination of industry available technology, such as Scitex and methods developed at its research and development facilities in the USA to ensure its customers get a higher return on their investments, said the company.
Designed to surpass industry-standard printing methods, the technology takes up to six webs of a variety of papers as well as fully finishing, personalising, gluing and combining the end product.
Eamonn Burke, the UK sales director for Moore Response Marketing, said: "Whilst most conventional methods use at least four different companies to produce and gather all the elements of a mail pack, our technology completes everything in one process and under one roof.
The combination of the multi-web approach and our innovative personalisation capabilities is delivering to our customers a high quality product in a shorter time frame but, most importantly, we are seeing enhanced response rates across the board." Moore Response Marketing's equipment from laser to inkjet, is claimed to allow high resolution, high speed personalisation throughout the mail pack and mismatching - a bug bear across the industry - is minimised.
Burke concluded: "We are now really beginning to reap the benefits of our merger with R R Donnelley.
We are not only sharing technologies but our customers are also benefiting from both business streams across a platform of best practice and innovation.".
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