Mailing Company's New Finishing Line In Belgium

A Moore Response Marketing product story

Edited by the Printingtalk editorial team Oct 12, 2005

Moore Response Marketing (MRM), has unveiled a twin web finishing line, allowing for the production of what the company described as innovative mail formats at high speed but low cost.

Moore Response Marketing (MRM), an R R Donnelley company, has unveiled a twin web finishing line, allowing for the production of what the company described as innovative mail formats at high speed but low cost.

As part of a £4.5million investment at the company's plant in Erembodegem near Brussels (Belgium) the twin web will compliment MRM's existing five finishing lines.

The new line has the capacity to process up to three tons of paper per hour and more than one and a half million in-line enveloped mailings a day.

The investment also sees a new press being introduced, bringing the total now to three at the plant.

Eamonn Burke, the sales director of Moore's UK operation, said: "This significant investment comes as a direct result of market needs across Europe.

We have traditionally been known as a provider of innovative mail formats that create a positive effect on a response rate and this move further adds to this capacity.

Not only can the twin web produce high levels of personalisation over both webs, it also has a new range of finished sizes and can enable us to produce totally enveloped mailings at high speeds but low costs." He added that MRM's customers expect a high return on their investment without compromising on quality and innovation and the twin web would answer those demands, offering speed, personalisation and innovation that would deliver a high return on marketing spend.

The move comes on the back of the company's recent announcement that it is to double its capacity and capabilities in the digital print arena to allow for greater flexibility in personalised and multi-versioned mailings.

Burke concluded: "This investment further adds to our international experience with winning concepts, our reputation for innovation, quality and flexibility and our goal to increase response rates for our customers.".