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News Release from: Monotype Imaging | Subject: Soho Gothic family of fonts
Edited by the Printingtalk Editorial
Team on 16 April 2008
New Font Offers Clean Uncluttered Look
The Soho font design has been expanded with the introduction of the Soho Gothic family of fonts from Monotype Imaging.
Monotype Imaging said that the Soho Gothic family, which adds to the 40-font Soho collection, consists of seven sans serif weights and corresponding italics The Soho range was developed between 2004 and 2007 by Sebastian Lester of Monotype Imaging, who explained: "I wanted the family as a whole to look effortlessly modern and state-of-the-art
This article was originally published on Printingtalk on 22 Mar 2007 at 8.00am (UK)
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The designs were developed in tandem so I could carefully work every aspect of the project and ensure that, used together, the designs would complement each other as much as possible." Said to be designed to harmonise with Monotype Imaging's slab serif Soho fonts, the Soho Gothic fonts are intended to work at all sizes for print and on-screen use.
Lester added: "Soho Gothic will appeal to designers and developers looking for type that offers a look that's clean, precise and uncluttered.
I wanted a mature and refined design that would perform as well being used as the backbone of a global brand as it would in an edgy fashion magazine, for instance." Soho Gothic is described as having stylistic alternates, which have been an intrinsic part of the Soho project, according to Robin Nicholas, head of typography at Monotype Imaging's UK subsidiary.
He explained: "Stylistic alternates give designers greater flexibility and simply make a typeface more useful.
The stylistic sets in these fonts bridge the gap between Soho and Soho Gothic with a suite of semi-slab alternates that are accessible through some of the 25 Opentype features of Soho Gothic." Soho fonts are available in the cross-platform compatible Opentype format from the Monotype Imaging website.
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