Mailing Firm's New Identity and Website

Neopost, the provider of mailing services, has completed a new branding programme. Included in the branding is a revamped logo, new marketing material and a new website.

Neopost, the provider of mailing services, has completed a new branding programme.

Included in the branding is a revamped logo, new marketing material and a new website.

"Our new visual identity reflects our mission to add more value for our clients than anyone else," said Jean-Paul Villot, chairman and chief executive officer of Neopost.

"This is our undertaking to clients all around the world, and it is the promise embodied in our new identity." Neopost's new logo, a butterfly-shaped 'N', is said by the company to symbolise movement, responsiveness, friendliness and lightness.

The unveiling of the Neopost website is the final step in rolling out the company's new identity, it said.

Neopost believes the new website is easy to navigate and it serves as an educational resource for existing and potential customers.

The site has helpful industry tips, such as the top 10 ways to save on postal costs, as well as a guide to US Postal Service meter migration.

The 'My Neopost' section also allows customers to access personalised account information, including postage usage, balances and account activity.

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