Mailroom System Company Boosts Relationships

Edited by the Printingtalk editorial team Aug 1, 2006

Neopost, the mailroom systems manufacturer, had selected Data HQ, a business-to-business customer relationship management firm, after an intensive four-way pitch between database management suppliers.

Neopost, the mailroom systems manufacturer, had selected Data HQ, a business-to-business customer relationship management firm, after an intensive four-way pitch between database management suppliers.

By utilising Data HQ's database management expertise, Neopost said that is aims to expand and maintain its market share within the SME and blue chip market sectors, with investment in a multi-channel customer relationship management (CRM) programme, spanning customer acquisition campaigns and sales territory planning.

''This year represents a serious shift in marketing our business, combined with the revolutionary pricing in proportion initiative being introduced in August, by Royal Mail,'' said Declan Bermingham, Neopost's marketing manager.

He added: "We selected Data HQ because the company clearly demonstrated that it has the tools, customer intelligence and capabilities to deliver what we demand from our CRM and, as a data partner, be able to drive sales and support the marketing programme.

By developing our CRM programme, our aim is to increase Neopost's market share and power our sales network, marketing initiatives and customer service ventures, through customer acquisition and retention campaigns." Tim Holt managing director of Data HQ, added: "We are delighted to be working with Neopost on its CRM and data planning strategies.

Mailroom systems is a tough and competitive market.

Continuous customer sales and life time value analysis is key to delivering a robust, yet consistent, CRM strategy for Neopost." Bermingham added: "We have always been at the forefront of B2B marketing but with the ever increasing and changing market challenges, now is the time to push the boundaries of B2B database marketing and this is why we have chosen Data HQ as our partner.

The company clearly has the expertise to help us achieve our aspirations.".