20% Monthly Page Growth For Digital Press Users

Customers of Nexpress Solutions have experienced a 20 per cent increase in average monthly page volume printed on the company's 2100 digital production colour presses.

Customers of Nexpress Solutions have experienced a 20 per cent increase in average monthly page volume printed on the company's 2100 digital production colour presses between 2003 and 2004 claimed Nexpress.

Nexpress has also claimed an 81 per cent increase in total pages printed year on year and that the total of pages printed on the 2100 has surpassed the one billion page milestone in 2004.

"Nexpress is helping customers achieve success through a combination of robust technology and a dynamic set of consulting, services and workflows.

Our success in helping customers create and grow their digital businesses shows that we have the right combination of technology and professional services," said Venkat Purushotham, president and chief executive officer of Nexpress Solutions.

He continued: "This is really the story of digital printing - how applications such as on-demand printing, web-to-print and variable data printing are driving demand and how Nexpress technology is helping customers drive their businesses.

Our customers are innovators and change agents in the graphic communications industry.

We are proud of how our system is performing to meet our customers needs," continued Purushotham.

Purushotham noted that customers who have entered the digital business with the Nexpress 2100 press are continually building profitable businesses in digital printing.

And he believed that Kodak (Nexpress's parent company) was propelling that success.

He also said that clients who had engaged Kodak Nexpert digital print services for workflow integration were seeing average monthly page volumes running approximately 50 per cent higher over other users.

Dozens of customers, including Principal Financial Group and RT Associates had produced more than one million pages on one press in a single month.

In citing the Principal Financial Group he said that it uses five 2100 presses for printing communications to its customers.

Principal installed its first 2100 in 2004 and has produced more than 1.8 million pages in one month on a single press.

According to Tom Reed, director of document services at Principal, the company expects to run upwards of 30 million pages on its presses each year, including brochures, posters, booklets, mailing inserts and customised reports for its customers.

He said: "We produce tens of millions of high-quality, personalised communications year-round on our 2100 presses and we are impressed with how they perform for us day in and day out.

Customer communication is critical to our business.

The 2100 presses deliver value to our customers by enabling us to produce personalised statements with high-impact graphics." Another 2100 press user, RT Associates, of Chicago has used Nexpresss consulting services since installing a 2100 press as its digital colour print engine three years ago.

Nexpress professional services has continued to work with RT Associates, creating an integrated workflow and web-to-print operation, developing substantial new revenue streams and driving print volume growth, evidenced by 18 new customers implementing web-to-print applications said Nexpress.

RT Associates added a second 2100 press and has also achieved more than three million impressions on both 2100 presses.

Bob Radzis, co-founder and president of RT Associates, commented: "The market has changed for us over the years - where we once sold variable data printing, today we're now selling marketing solutions.

Nexpress has been a true partner for our business, working with us to integrate technology and workflow in ways that help us better serve our customers and grow our business.

We now have about 20 customers using our automated marketing services.

Nexpress's professional services team has been instrumental in helping us develop what our customers need and have helped drive the growth of our business." In the UK, Polestar Wheatons, part of the Polestar Group, which specialises in the production of academic journals, directories, registers of information and electronic and automotive component catalogues, mostly on conventional heat set web and cold set web presses, looked for a better way of producing academic journals.

The company turned to the 2100 press, which made an immediate difference in how Polestar Wheatons produced the journals and abstracts.

The press allowed Wheatons to offer added services within the Polestar Group, like catalogue production, very quick runs, pre-printed magazines and pre-sell editions for high-profile quality publications as well as small, value-added booklets for customers of other Polestar Group members said Nexpress.

Bob Brown, the managing director of Polestar Wheatons said: "Our original requirement was mainly monochrome, supported with some colour.

When we chose the 2100 press, we found it allowed a different take on print.

The market for special, personalised print has grown and continues to grow.

When our customers see what we can produce on this press, they are sold.

While there is still a place for litho print, we can see the migration through the uptake in design and creativity.

With the 2100 press, we can offer our customers short-run digital colour print at the highest quality levels on any stock available.

It is the best machine in its class.

We will definitely be looking at further investment for the future." Back in the USA, at Pacific Printing and Fulfilment, the company focused on a 'quick turn' philosophy to serve customers like Banana Republic, Google, Bon Appetit Management Company and Sony Computer Entertainment America.

With full offset, digital and fulfilment resources in-house, the company uses its 2100 press for on-demand and variable data printing and cites the quality of the digital presss output as driving the use of digital to replace offset work in many applications.

Pacific Printing and Fulfilment installed its press in April 2004 and is already running at volumes of more than 500,000 pages per month, which is steadily rising, added Nexpress.

"The print quality of the press really impresses our team and our customers.

In a survey of our clients, who include marketers running global consumer brands, most saw no difference in quality between offset prints and output from the 2100 press for the type of jobs they run," said Todd Deskins, the director of business development at Pacific Printing and Fulfilment.

"The quality of output enables us to run shorter run jobs on our digital press that we previously ran on our offset machines and Nexpresss consulting has helped us streamline our processes to create and grow our work in variable data printing and fast, same day turn-arounds our customers have come to expect from us," he added.

In related direct response marketing sectors, MSP Druck and Medien provides call centre, pre-press, database programming, data management, print, post-press and also letter shop services.

Nexpress said that quality, flexibility and innovation are key to MSP to attain its goals - to increase customer loyalty and to deploy growth potential with innovative application opportunities.

The company increasingly uses its 2100 press to produce full colour targeted communications.

"One-to-one marketing, print-on-demand and fulfilment represent the growth markets of the future.

In addition to its high quality, the reliability of the 2100 press enables us to build on our existing services and develop integrated customer relationships in a very competitive environment.

It allows us to better control up-time and cost through its ORC (operator replaceable component) concept," said Bruno Stricker, the general manager of MSP.

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