New System Cuts Labelling Time

Norprint Labelling Systems has developed a new applicator system for Ariane Poole, which has allowed the company to cut the time taken to label its cosmetic products by 90 per cent.

Norprint Labelling Systems has developed a new applicator system for Ariane Poole, which has allowed the company to cut the time taken to label its cosmetic products by 90 per cent.

Following the success of the L120 at Ariane Poole, Norprint said it will be rolling the applicator out in to the entire cosmetic packaging market, the pharmaceutical packaging market and the general contract packaging industry.

Ray James, partner of make up artist Ariane Poole, approached Norprint with a request for a bespoke applicator with a conveyor belt, which could accommodate the Ariane Poole range of make up products, from eye shadows to compacts.

Norprint responded by developing a system based upon an Arca L120 Dynamic Applicator, with a belt that can hold a variety of make up products in place for labelling.

The new applicator has not only reduced production time at Ariane Poole's Buckinghamshire facility but has also reduced human handling of the products, as the machine itself labels the product without human interaction.

Ray James explained: "We label around 200,000 separate make up products each year and when this was previously carried out by hand it was a long, laborious process, which was costly in terms of both labour and time.

The automation of this process has not only saved us money and time but has also improved the process of labelling, with the labelling applicator ensuring perfectly placed labels each time, which improves each product's instore visual presentation, and can help to increase sales." Norprint is the UK supplier of Arca systems and applicators and the company's in-house development team is adapts machines to exactly match customer requirements, from SMEs such as Ariane Poole to large manufacturers such as Coca Cola across food and commercial markets.

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