Northprint Turns To Podcast For Exhibition Push

As part of the 40th anniversary celebrations at Northprint from April 24 - 26, IIR Exhibitions is to produce the first Northprint podcast.

As part of the 40th anniversary celebrations at Northprint from April 24 - 26, IIR Exhibitions is to produce the first Northprint podcast.

The 20-minute programme is claimed to provide preparation for anyone planning their visit to the show this year.

The podcast is available for download from the show's website.

The podcast features and experts discussing what the event holds for the industry, highlighting latest issues, developments and applications that reflect the changing face of printing.

Gordon Kirk, event manager at IIR Exhibitions, said: "Innovative features like this ensure we keep the show current and the industry up to date with the latest Northprint news using as many communication channels that we can.

Not only does Northprint present the best print production systems from the top industry suppliers but we also use the technology as creatively as possible to tell the industry about all aspects of the event.

The podcast is part of an integrated marketing campaign that features personalised direct mail, targeted email, online data capture, brochures and signage." Kirk added that the success of the campaign is reflected in the record level of pre-show visitor registrations which are already 35 per cent higher compared to the same period at Northprint 05 - itself a record-breaking show.

IIR marketing director, Nick Craig-Waller, believes that the mix of new elements and familiar features has produced a winning combination attracting printers and print buyers.

The line-up of companies exhibiting at Northprint this year features businesses displaying products across the full pre-press to finishing production chain, as well as training, recruitment and business services.

Of the 103 companies at the show, over 40 are making their Northprint debuts.

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