Product category:
Printing Pre-Press Systems and Materials (Repro, Platemakers, CTP, Workflow, Document Management, Design Software, etc.)
News Release from: Objective Advantage Inc | Subject: OASymbio production management software
Edited by the Printingtalk Editorial
Team on 24 July 2007
PDF, JDF Standards Help Automate Print
Production
US company SynQ has resolved the need to automate its production processes to keep pace with increasing demands by installing Objective Advantage's OASymbio production management software.
Whilst also increasing production efficiencies, OASymbio is also helping SynQ with the expansion of its operations Objedtive Advantage said that SynQ looked at several off-the-shelf systems but found them all to be too limiting for its specific needs before being introduced to Objective Advantage
This article was originally published on Printingtalk on 12 Apr 2007 at 8.00am (UK)
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SynQ is a communications consultancy that executes every step of a marketing campaign, from the initial concept to fulfillment and shipment via its distribution network with hubs in Atlanta, Las Vegas and Jacksonville.
According to Objective Advantage, the Symbio software suite is a collection of tools that uses PDF and JDF standards to automate production, providing print service providers with a print production workflow that provides a competitive advantage.
By facilitating preparation for specific press and finishing systems, Symbio shortens processing times and increases the number of jobs produced whilst eliminating the need for hiring and training additional staff.
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David Nicolleta, vice president of operations at SynQ, said: "Our volumes of work were increasing so rapidly we were literally looking at doubling our current staffing levels just to cope with the workload.
We needed to do something fast and were looking for a company that was flexible enough to work with our current system and IT department to create a system for us to manage the influx of jobs." He explained: "As a developer and integrator of customised systems, Objective Advantage was just what we were looking for.
The company was happy to work alongside our own internal teams and integrate stock features of OASymbio to custom-build a system to suit our exact needs.
In addition, OA's flexibility, expertise and understanding of our industry meant that we can roll out our new automated workflow system much sooner than anticipated and at a much reduced cost." With the addition of OASymbio, Objective Advantage said that SynQ can offer enhanced customer service through improved production turn-around times without the need to invest in additional staff.
SynQ will use OASymbio to receive jobs centrally to its Atlanta facility and then route them as needed to its other production hubs, depending on the specific production technology required to produce each job.
Gareth O'Brien, chief executive of Objective Advantage, said: "SynQ's production distribution network is such that considerable benefits can be achieved by introducing automated workflows, which can reduce the need for manual intervention throughout the production process and, therefore, increase output efficiency.".
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