Reseller For Management Information System

An Optichrome Computer Systems product story

Edited by the Printingtalk editorial team Sep 16, 2004

Woking MIS supplier OCSL has been chosen by Frontrange Solutions as a value added reseller for its Goldmine customer relationship management software.

Woking MIS supplier OCSL has been chosen by Frontrange Solutions as a value added reseller for its Goldmine customer relationship management software.

OCSL is the first company dedicated to serving the graphic arts market to be taken on by Frontrange, which sees this sector as a major potential market for the Goldmine package.

The two companies have worked together to totally integrate Goldmine within the Optimus 2020 MIS system, and OCSL will offer the new facility on all modules sold after the official launch at the company's user group meeting later in September.

"Goldmine is a leading product in its field and we're delighted to be able to offer our customers this additional customer management facility, which is a natural extension to the MIS technology we have developed," said OCSL group managing director Nicola Bisset.

"When used correctly Goldmine can be very effective generating sales leads and maintaining relationships with existing customers.

It can also help identify who are your best customers and where effort is being wasted, for instance highlighting companies that continually request quotations but rarely place orders," she added.

Andrew White at Frontrange was closely involved in bringing the two companies together and he commented: "OCSL has an excellent pedigree within the graphic arts market.

With the changes that have occurred within the industry in recent years we believe that the functionality offered by GoldMine is exactly what is required by many printers if they are to gain that extra bit of efficiency out of their business." He believes that Goldmine is already recognised as a leading CRM product with he ability to automate tasks and provide quick access across teams to critical prospect and customer information, when it's needed.

"That has made Goldmine very popular across all markets and we expect the same reaction from printers.

Certainly, linking it into a leading MIS system is the perfect companion for GoldMine and we're looking forward to working with OCSL in the future," said White.