Brand Management System Accelerates Production

Odin will be demonstrating its new brand management tool at the Pro2Pac exhibition from March 18 - 21 at Excel in London (UK).

Odin will be demonstrating its new brand management tool at the Pro2Pac exhibition from March 18 - 21 at Excel in London (UK).

The Odin system is claimed to streamline and accelerate the design to print process.

Grocery retailers, private label manufacturers and brand owners across the world are said to utilise Odin to help create an efficient brand management system.

That enables savings from product development time, resources and costs, which equates to vast sums for Odin's clients, said the company.

UK supermarket ASDA saves every year and Odin said it has helped increase the speed to market across all products by 30 per cent, which is vital for the competitive food and drink market.

Other clients include Somerfield, Twinings and Danone which have all gained savings from implementing the Odin system.

Martin Hawkins, executive director at Odin, said: "Pro2Pac aims to showcase innovative systems that helps food and drink companies be more effective and efficient and- Odin can help brand owners do exactly that.

Designed to control the development process, Odin ensures products are delivered to market in the shortest time frame but with the highest quality." With three functional modules, the system is said to be flexible to each client's requirements and can help with online storage of assets, such as photography and brand guidelines, therefore, driving down costs of repetition of work.

In addition, the system is claimed to enable the brand manager to have visibility of the entire workflow and manages the new product development production cycle, added the company.

With the added benefit of online artwork, the approval process can be completed simultaneously in real-time, eliminating the need for hard-copy proofs.

Odin will be situated on stand A18 at Pro2Pac.

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