Opus Repositions To Attack Print Management And DM

Opus Trust, the business services group has announced a re-branding and re-positioning of its marketing services operation.

Opus Trust, the business services group has announced a re-branding and re-positioning of its marketing services operation.

The new brand of OTM will encompass four key areas - print management, direct mail production, response fulfilment and document services and transactional mail.

The decision to rebrand was taken after research indicated that the different elements of the company were not being recognised as such by the customer base and not maximising sales and customer service opportunities said the company.

Opus Trust's growth, from its launch in 1999 to a turnover of more than GBP 30m this year, has been partly fuelled by acquisition and those businesses had continued to trade under their original brand, said the company.

The group said that the move to the OTM brand simplifies company structure and offers customers a comprehensive range of services.

It meets the needs of businesses that increasingly operate a marketing mix including e-commerce alongside traditional print routes and which need production and response mechanisms to deal with both simultaneously.

OTM has positioned itself as an outsourced customer communications specialist and now employs more than 300 people at its sites in Leicester and Swindon (UK), offering the capacity to print, mail and enclose more than five million transactional mail-pieces per week, with response fulfilment handling more than 7,000 in-bound calls, whilst processing more than 7,500 payments and remittances, and despatch more than 150,000 items per week, said the company.

It said that its direct mail operations also have the capacity to process more than two million laser personalised direct mail packs and one million poly packs per week.

Opus Trust marketing director, Susan Dowley, said: "We've achieved phenomenal growth over the past four years based on a high-technology, high-investment approach backed by excellent customer service.

It's now time to clarify our proposition in order to continue our development and meet the needs of the market.".

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