Product category:
Direct Mail Printing and Services
News Release from: OTM-Opus Trust Marketing
Edited by the Printingtalk Editorial
Team on 18 May 2005
GBP 1m Investment In Digital Direct Mail
Print
OTM has announced a GBP one million investment in printing machinery and will launch its digital printing operation next month.
OTM has announced a GBP one million investment in printing machinery and will launch its digital printing operation next month The newly re-branded marketing arm of the UK's Opus Trust group, has bought two Xerox Docucolour iGen3 digital presses, to be installed at its Leicester site
This article was originally published on Printingtalk on 1 Aug 2005 at 8.00am (UK)
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Each press will be capable of handling up to 6,000 A4 full-colour impressions per hour and their variable information printing facility will enable personalisation of each impression with unique text, images and graphics, said the company.
The investment will enable OTM to offer a fast turn-around on personalised, full-colour short-run jobs, reducing cost and waste for clients, and maximising their return on investment, said the company.
To accommodate the two, 7.2 metre long machines and their associated services, OTM will restructure its operations, moving the specialist direct marketing service to its Swindon site.
OTM's managing director, Kris Prashad, said: "Our strategy is to create two centres of excellence.
In Leicester we will focus on the high added-value end of the print and transactional mail business, whilst at the same time, using our skilled workforce in Swindon to meet the demands of the direct marketing and fulfilment markets." OTM said it will also continue to grow its print management arm, which was established in 2004.
Prashad added: "This now gives us the complete range of services to add to our IT added-value products, such as electronic billing, our O42 software that puts personalised messages on transactional mail, archiving and retrieving, and Outbox, which manages response-based personalised customer mail.
It's a combination of services which places us at the leading edge in meeting our industry's needs." OTM now employs 300 people at its sites in Leicester and Swindon, offering document and transactional mail, with the capacity to print, mail and enclose five million transactional mail-pieces per week.
The company also provides response fulfilment, with the ability to handle 8,000 inbound calls, process more than 60,000 payments and remittances and despatch more than 150,000 items per week.
In direct mail, the company processes two million laser personalised direct mail packs per week.
OTM's customers include Npower, Avis, the Royal Mail, a number of NHS Trusts and Thames Water.
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