Product category:
Direct Mail Printing and Services
News Release from: OTM-Opus Trust Marketing
Edited by the Printingtalk Editorial
Team on 18 August 2005
£1m Investment Launches DM Digital
Operation
OTM has invested £1m in printing machinery and launched its digital printing operation. OTM, the re-branded marketing arm of the Opus Trust group, has bought two Xerox Docucolour iGen3 digital presses
OTM has invested £1m in printing machinery and launched its digital printing operation OTM, the re-branded marketing arm of the Opus Trust group, has bought two Xerox Docucolour iGen3 digital presses, which are installed at its Leicester site
This article was originally published on Printingtalk on 1 Aug 2005 at 8.00am (UK)
Related stories
Personalised Travel Documents Secure 3-Year Deal
OTM, the Leicester (UK) has signed a three-year contract with holiday tour operator First Choice, for the data processing and printing of personalised travel documentation.
Electronic Billing System Enhances Security
A leading car rental company has worked with OTM to develop an e-billing system, which will meet Europe's tightest data security regulations.
Each press will be capable of handling up to 6,000 A4 full-colour impressions per hour and their variable information printing facility enables personalisation of each impression with unique text, images and graphics.
The investment will enable OTM to offer a fast turn-around on personalised, full-colour short-run jobs, reducing cost and waste for clients and maximising their return on investment, said the company.
To accommodate the two, 7.2 metre long machines and their associated services, OTM restructured its operations, moving the specialist direct marketing service to its Swindon site.
OTM's managing director, Kris Prashad, said: "Our strategy is to create two centres of excellence.
In Leicester we will focus on the high added-value end of the print and transactional mail business, whilst at the same time, using our skilled workforce in Swindon to meet the demands of the direct marketing and fulfilment markets." OTM will also continue to grow its print management arm, which was established in 2004.
Prashad added: "This now gives us the complete range of services to add to our IT added-value products, such as electronic billing, our O42 software (which puts personalised messages on transactional mail), archiving and retrieving, and Outbox, which manages response-based personalised customer mail.
It's a combination of services that places us at the leading edge in meeting our industry's needs." OTM said that it has positioned itself as an outsourced customer communications specialist and now employs 300 people at its sites in Leicester and Swindon, offering document management and transactional mail with the capacity to print, mail and enclose more than five million transactional mail-pieces per week.
Its response fulfilment is said to have the capacity to handle more than 8,000 inbound telephone calls, process more than 60,000 payments and remittances and despatch more than 150,000 items per week.
OTM's customers include Npower, Avis, Royal Mail and a number of NHS Trusts as well as Thames Water.
• OTM-Opus Trust Marketing: contact details and other news
• Email this article to a colleague
• Register for the free Printingtalk email newsletter
• Printingtalk Home Page
