Product category:
Direct Mail Printing and Services
News Release from: OTM-Opus Trust Marketing
Edited by the Printingtalk Editorial
Team on 02 August 2005
Mailing House Buys More Colour Digital
Presses
Kris Prashad, managing director of OTM, has backed his view on the return on investment justification for colour digital printing by investing GBP1m in two Xerox Docucolour iGen3 digital presses.
Kris Prashad, managing director of OTM, has backed his view on the return on investment justification for colour digital printing by investing GBP1m in two Xerox Docucolour iGen3 digital presses He claimed: "Response rates, typically accepted as being between one per cent and two per cent, have been seen to increase to as much as 20 per cent or more with the introduction of colour personalisation."
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