Product category:
Direct Mail Printing and Services
News Release from: OTM-Opus Trust Marketing
Edited by the Printingtalk Editorial
Team on 20 May 2005
GBP1m Investment For Personalised Direct
Mail
A print firm is investing GBP1 million in two new presses as part of what its managing director calls a 're-engineering' of the business.
A print firm is investing GBP1 million in two new presses as part of what its managing director calls a 're-engineering' of the business OTM is making the seven-figure investment at its premises in Scudamore Road on Braunstone Frith Industrial Estate in Leicester (UK)
This article was originally published on Printingtalk on 1 Aug 2005 at 8.00am (UK)
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It is installing the presses to personalise marketing materials and the company aims to win new clients on the back of being able to offer what it described as sophisticated mailshots, according to its managing director, Kris Prashad.
One of the two Xerox Docucolour iGen3 digital presses is now in place and going through a test period.
It will go live on July 1.
Further reading
Direct Mail Firm Personalises Travel Documentation
OTM, the Leicester (UK) customer communication specialist announced today the signing of a three-year contract with tour operator First Choice.
OTM Leads Outsourced Payslip Printing Development
A company which manages facilities in 15,000 of the UK's office and business premises is to use a new payslip that includes personalised messages to its employees.
The second press will arrive in September.
Prashad said: "This is a major new piece of kit, with significant advantages in print technology.
It is very sophisticated." The machines are more than seven metres each in length and their arrival coincides with a shifting of some OTM functions from the Leicester site to its sister location in Swindon.
There are no changes to the number of workers - 150 people - at Scudamore Road, a total which is boosted at times of peak demand by up to 40 temporary staff.
Prashad said: "Our strategy is to create two centres of excellence.
In Leicester we will focus on the high added-value end of the print and transactional mail business, whilst at the same time using our skilled workforce in Swindon to meet the demands of the direct marketing and fulfilment markets." The new Xerox machines, which have an estimated lifespan of six years, will each be capable of printing up to 6,000 full colour A4 impressions per hour, each personalised with unique text, images and graphics, he commented.
OTM, which used to be named Optecon and is part of the Opus Trust group of companies, is funding the purchases on the strength of its balance sheet, added Prashad.
The firm prints and mails sales literature, handles customer response calls and processes payments, as well as the personalised direct mail.
Its customers include npower, Avis, Royal Mail and Thames Water.
Prashad commented that the new printers would mean a chance to go after new markets.
He explained: "We are going to target the leisure market, the tour operating market and after that, we will aim for the financial services market.
We will clearly offer some of the services to our existing clients but also hope this will bring us new clients.".
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