New Brand For Print-Based Direct Mail Operations

An OTM-Opus Trust Marketing product story

Edited by the Printingtalk editorial team Apr 7, 2005

Opus Trust, the business services group founded by entrepreneur Peter De Haan, has re-branded its marketing services operation.

Opus Trust, the business services group founded by entrepreneur Peter De Haan, has re-branded its marketing services operation.

The new brand of OTM will encompass four key areas - print management, direct mail production, response fulfilment, and document services and transactional mail, said the company.

The company said that the decision to re-brand was taken after research indicated that the different elements of the company were not being recognised as such by the customer base, therefore, the company not maximising sales and customer service opportunities.

Opus Trust's growth from its launch in 1999 to a turnover in excess of GBP30 million this year, has been partly fuelled by acquisition and those acquired businesses had continued to trade under their original brands.

The move to the OTM brand simplifies company structure and offers customers a comprehensive range of services, believes OTM.

The new brand meets the needs of businesses, which increasingly operate a marketing mix, including e-commerce alongside traditional print routes and which need production and response mechanisms to deal with both simultaneously, added the company.

OTM said it has now positioned itself as an outsourced customer communications specialist and now employs more than 300 people at its sites in Leicester and Swindon.

Those operations offering the capacity to print, mail and enclose more than five million transactional mail-pieces per week.

In terms of response fulfilment, there is the capacity to handle more than 7,000 in-bound calls, process more than 7,500 payments and remittances and despatch more than 150,000 items per week, said the company.

The direct mail operation has the capacity to process more than two million laser personalised direct mail packs and one million poly packs per week.

Opus Trust marketing director, Susan Dowley, said: "We've achieved phenomenal growth over the past four years based on a high-technology, high-investment approach backed by excellent customer service.

It's now time to clarify our proposition to continue our development and meet the needs of the market.".