Product category:
Printing Companies: General Commercial
News Release from: Pindar | Subject: Linda Barker mail order catalogue
Edited by the Printingtalk Editorial
Team on 21 September 2005
Pindar Produced Catalogue's Resounding
Success
Pindar today announced Linda Barker's new retail mail order catalogue design is a resounding success.
Pindar today announced Linda Barker's new retail mail order catalogue design is a resounding success Using its consultative approach, Pindar worked in partnership with the 'Really Linda Barker' (RLB) catalogue team to design, print and mail the catalogue, enabling RLB to increase its commercial success, said Pindar
This article was originally published on Printingtalk on 18 Jun 2004 at 8.00am (UK)
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An integral component of RLB's overall business, the mail order catalogue is a key medium to illustrate the brand and it is an important channel between the company and its customers.
Interior designer and television presenter Linda Barker said: "I'm very passionate about my mail order collection and I have lavished a lot of time on getting the product mix just right.
My catalogue is my shop and it needs to look gorgeous and work hard to do those products justice.
Further reading
Content Management Streamlines Catalogue Work
Pindar has been chosen by Ironmongery Direct to apply its content management software (CMS) to streamline catalogue production and manage on-line data for the company.
Software For Multi-Lingual Catalogues Workflows
Pindar yesterday announced its successful collaboration with Logos Group to provide translation for Thermo Electron.
I'm delighted by what Pindar has come up with for us this time around and I am already working with them on our Christmas publication." Chris Short, RLB's managing director, commented: "We're delighted with the finished product that we have produced with Pindar.
Its professional approach, combined with our high-quality product has been central to our commercial sales success.
We've experienced our best-ever sales with our summer 2005 catalogue, having decided to centralise our service requirements with Pindar, from design to delivery.
I am looking forward to working with Pindar again in the near future." As a catalogue publishing partner, Pindar said that it aims to make Really Linda Barker's printed communications work better.
Through the re-design of page layout, differentiation between several product ranges and by creating an elegant, custom-made brochure, Pindar said it was able to meet the company's individual needs.
The improved navigation of the catalogue enhances ease-of-use for the consumer, giving them the information they need for home-shopping at their fingertips.
David Jesson, Pindar's group marketing director, said: "We have worked hard to ensure that we are meeting the needs of our customers and responding to developments in the market place.
This has meant that we continue to generate strong and improving results and provide a high quality, personal and customised service to our customers.
We are delighted to work with Really Linda Barker on the redevelopment of their mail order catalogue and look forward to working with them in the long term." Pindar will be exhibiting at ECMOD (The European Catalogue and Mail Order Days), at Earls Court, London from November 23-24.
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