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News Release from: Presstek Inc | Subject: Presstek DI press
Edited by the Printingtalk Editorial
Team on 16 May 2006
DI Press Helps Printer Strengthen Its
Niche Market
CPM in Maidstone, Kent (UK) has just taken delivery of a Presstek DI press.
CPM in Maidstone, Kent (UK) has just taken delivery of a Presstek DI press Colin Armstrong, the production director at CPM, said: "We couldn't afford not to have one because we wanted to jump ahead of the game." CPM is a general printer, which has capitalised on a niche market, he said and commented: "We've built up our company supplying printed material for franchises with multiple outlets
This article was originally published on Printingtalk on 11 May 2006 at 8.00am (UK)
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Car dealerships have always been an important for us, although this market is getting tougher because independent dealers are constantly being bought out." He explained that his company prints corporate stationery with the motor manufacturers' logo and then it is overprinted to order." CPM's Easy Print Division prints stationery for office supplies dealers, who farm out their customers' print requirements.
"They can offer very competitive terms if they stick to the set order forms for letterheads and business cards, although we can also supply bespoke printed material," he added.
Armstrong emphasised: "I believe that we needed to diversify quickly otherwise we could be trapped in a decreasing market, which now only represents 50 per cent of our turnover.
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We have been predominantly spot colour printers but to satisfy the changing trends in the industry, we have to be able to produce high quality, four-colour process work very efficiently and cost effectively.
Looking at our aged two-colour and four-colour presses, this was impossible without further investment." The company's choice was a second hand four-colour press or a new DI press.
Armstrong added: "The decision wasn't difficult.
I have been watching the development of DI presses over the last two years and started looking seriously during 2005." CPM had established a good relationship with Presstek and it was one of the first customers to install an AB Dick branded DPM 2000 polyester platemaker, which the company upgraded to a DPM 2505 CTP system when tit purchased a four-colour Ryobi press.
Armstrong commented: "We know Presstek and we trust them, which is essential as we are buying new technology.
The Presstek DI press is going to make our life very much easier because it images directly on to the plates, which is going to save a lot of time and give us better colour consistency, particularly on repeat jobs.
If it is a difficult job, it can take us any time from 20 minutes to an hour to get the job running correctly on our litho presses." And he added: "Jobs where the logo has a tight fit have always taken a long time to produce but now we can run them on the DI press in 300lpi with no problem at all.
We will also be printing some spot colour work in CMYK because the colour gamut is wider on the DI press and we can turn the jobs round much more quickly." And Armstrong further outlined his plans for the new machine: "A well known client has a vivid fluorescent pink house colour that we have to run through twice on a litho press and it is a very tight fit.
We ran some tests in the Presstek showroom and can produce the intensity required in just one pass on the DI press.
Another customer has a logo with a white stripe reversed out on a solid colour, which can be reproduced perfectly on the digital press whereas we've spent ages getting it right on a litho press." He said that he believed the DI machine's environmentally friendly credentials will open a lot of doors for CPM, especially with local government.
Once the company has completed the training, he added that it will be actively promoting the DI press's benefits.
And he added: "We have also opened a copyshop within the premises because there is a lot of passing traffic, which we can now capitalise on with the DI press, and our colour and mono copiers." Armstrong said he is optimistic that DI is the future for his company and explained: "We are not getting the apprentices coming through any longer, so we need to deskill wherever possible.
I see the DI as a press but it does have a lot of automation, which makes it is easier to achieve first class results.
Our first DI press is portrait format but if it works out as well as I expect, then we will be ordering one of the new Presstek 52 DI landscape presses in the not too distant future.".
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