Digitally Printed Mobile Graphics Promote Company

Edited by the Printingtalk editorial team Aug 10, 2006

Digital print specialist Pinders is using car icon the Mini to make maximum impact around Sheffield (UK).

Digital print specialist Pinders is using car icon the Mini to make maximum impact around Sheffield (UK).

The company has used its print and finishing machines to transfer its creative ideas in to a promotional drive for its business, services and products.

Pinders added vehicle graphics, including a subtle CMYK colour logo - to a Mini One which will be used by the company's sales team to promote Pinders' digital print services.

David Whiteway, joint managing director of Pinders, said: "We have used high quality digital printed graphics from our own machines for the vehicle livery.

Using the Mini we can expose our company brand and phone number to countless people for a long period of time - every day.

Our sales team will be promoting the business whilst they drive, work and even whilst they're parked.

It really offers us an exceptionally versatile promotional presence around the city." He explained that as one of the region's largest and progressive digital printers, the vehicle also emphasises its capacity to offer more creative, specially commissioned work, which in turn increases Pinders' potential customer base.

Pinders produces print work across a spectrum of promotional and marketing initiatives from personally commissioned work to advertising billboards and building wraps.