Digital Printing To Grow To EUR124.8 Billion

The worldwide digital print market is set to be worth EUR124.8 billion by 2015 according to a new report from Pira International.

The worldwide digital print market is set to be worth EUR124.8 billion by 2015 according to a new report from Pira International.

The market overivew, 'The Future of Global Markets for Digital Printing to 2015', which is by printing expert Professor Frank Romano, is based on extensive primary research, assessing the penetration of digital printing in printed media by major geographic region and end-use.

It includes analysis of digital print technologies globally and forecasts their impact on the market.

The report predicts that from 2005 to 2015 digital printing will account for almost 30 per cent of all printing produced worldwide at the retail level.

By 2015 China will be the major printing market of the world, with its share estimated to reach a value of EUR2.7 billion.

The number of printing presses using offset, flexo and gravure is expected to drop from 1,153,966 in 2005 to approximately 674,064 in 2015.

At the same time, packaging and labels are likely to see huge growth, according to the survey's findings.

Currently 75 million square feet of labels are printed worldwide by litho and flexo presses but by 2015 more than 50 per cent of this volume will be printed digitally.

Direct mail, which the report said is suitable for digital printing due to the ease of personalising documents was valued at EUR1.9 billion in 2005 and it is forecast to grow to EUR8.6 billion in 2015.

'The Future of Global Markets for Digital Printing to 2015' is based on primary research and extensive desk research of the industry.

It provides market sizes for 2000, 2005 and forecasts to 2010 and 2015, along with a commentary.

In the report, the market is broken down by end-use markets, such as newspapers, magazines, catalogues, advertising, direct mail, directories, commercial print, books, security, office stationery, labels and packaging.

A breakdown of markets by geographic regions is included as is an anlaysis of supplier markets and forecasts in terms of trends and developments for paper, ink and printing equipment.

'The Future of Global Markets for Digital Printing to 2015' is available now at a cost of GBP3,500 (EUR5250, US$6475).

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