Product category:
Direct Mail Printing and Services
News Release from: Pitney Bowes | Subject: Addressright Pro
Edited by the Printingtalk Editorial
Team on 13 October 2005
Kall Kwik's Mailing Partnership
Spearheads DM Move
UK mail and messaging specialist, Pitney Bowes, has been chosen by Kall Kwik as its mailing and fulfillment partner to support and strengthen its new Design to Delivery (D2D) communications services.
UK mail and messaging specialist, Pitney Bowes, has been chosen by Kall Kwik as its mailing and fulfillment partner to support and strengthen its new Design to Delivery (D2D) communications services Pitney Bowes will be offering the 160 Kall Kwik locations across the UK a range of mailing systems to handle the individual needs of each Kall Kwik outlet
This article was originally published on Printingtalk on 11 May 2005 at 8.00am (UK)
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The full Addressright range of printers and software and a variety of folder-inserters, will help Kall Kwik grow its direct mail business and produce personalised campaigns more efficiently, said Pitney Bowes.
The company added that by using its Addressright Pro software, Kall Kwik will have the capability to manage its clients' direct mail campaigns by segmenting and selecting a mailing list, deleting duplicate entries, enhancing the appeal of the mail by using graphics and features such as barcodes, imported images and intelligent addressing.
The systems will also allow Kall Kiwik to enhance the address data using Royal Mail's Postcode Address File (PAF) and saving operational costs by accessing Cleanmail or Mailsort rates.
Fabienne Luisetti, head of product marketing at Pitney Bowes, commented: "Recent research shows that 25 per cent of SMEs in the UK are already conducting best-practice direct marketing and this is predicted to rise to 39 per cent by 2007.
Our partnership with Kall Kwik is testimony to the emerging need by organisations to enhance the value of their mail and increase the impact of each mail piece, whether it is a large corporate bjusiness, or a small local firm.
Direct mail is a proven method for successfully growing revenue, acquiring new customers and communicating regularly with existing customers.
With Kall Kwik's expertise in design, print and campaign management and Pitney Bowes' technology and nationwide support network, there is now a readily accessible option for Kall Kwik's clients' direct marketing needs - from design, all the way through to delivery." Mike Hutter, the managing director of Kall Kwik UK, added: "We are delighted to be launching a strategic partnership with a highly professional company.
Pitney Bowes' expertise in the marketplace will help us provide an advanced level of service and direct mail knowledge to our clients.".
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