Product category:
Printing Exhibitions, Conferences and Seminars
News Release from: Picon | Subject: Customer Retention Seminar
Edited by the Printingtalk Editorial
Team on 19 October 2005
Picon's Practical Customer Retention
Seminar
Businesses of all sizes are acutely aware of the importance of winning new customers, according to Picon but retaining existing customers is equally critical to the financial health of any company.
Businesses of all sizes are acutely aware of the importance of winning new customers, according to Picon but retaining existing customers is equally critical to the financial health of any company With that in mind, Picon will be hosting a seminar on customer retention, providing practical advice on how to maximise the potential lifetime of existing customers
This article was originally published on Printingtalk on 24 Mar 2005 at 8.00am (UK)
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Seminar Explains Export Strategy Development
In recognition, of the increasing number of companies looking to expand in to the export market, Picon will be hosting a seminar entitled 'Planning your Export Strategy'.
The seminar will be held on November 3 at Ansty Hall Hotel near Coventry between 10.30am and 4pm.
Picon said that a panel of marketing experts will speak, including Colin Thompson, consultant at Cavendish Management Resources, Dr Roger Palmer, senior lecturer at Cranfield University School of Management and Geoff Bloom of Lorien Training.
Various subjects will be covered including creating a more customer-focused culture within a company, the influence and use of data in customer retention strategy and e-marketing.
Mark Oakes business support executive at Picon, commented: "In today's competitive environment, it's so important for companies to hold on to existing customers by focusing on customer retention strategies but many need guidance on how to go about it.
This seminar will give them a sound introduction to developing an efficient customer focused strategy." Aimed at managers and marketing professionals at all levels, the seminar is available free of charge to Picon members, with a charge of GBP75 +VAT per head for non-members.
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