Deep, Spicy Red Is Colour Of Year Says Pantone

Pantone has said that Pantone 19-1557 Chili Pepper, described as a deep, spicy red, is the colour of the year for 2007.

Pantone has said that Pantone 19-1557 Chili Pepper, described as a deep, spicy red, is the colour of the year for 2007.

The colour, according to Pantone, strikes a high note for fashion and personal expression as its boldness is appealingly eye-catching, sophisticated and enticing.

The company said that in a time when personality is reflected in everything from a mobile phone to a web page on a social networking site, Chili Pepper denotes an outgoing, confident, design-savvy attitude.

Leatrice Eiseman, executive director of the Pantone Colour Institute, said: "Whether expressing danger, celebration, love or passion, red will not be ignored.

In 2007, there is an awareness of the melding of diverse cultural influences and Chili Pepper is a reflection of exotic tastes both on the tongue and to the eye.

Nothing reflects the spirit of adventure more than the colour red.

At the same time, Chili Pepper speaks to a certain level of confidence and taste.

This colour stimulates the senses.".

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