Printer's New Managers Boost Environmental Ethics

To further penetrate the market for print customers that have adopted corporate social responsibility (CSR) ethics, Polar Print Group has made new appointments to its sales teams.

Polar Print Group managing director, David Gask, has created a new management position to increase the focus on informing the company's markets about the benefits of adopting the firm's printing responsibly philosophy.

The company's current business development manager, Romona Harron-Harding, has been made an associate director in recognition of her success in securing a number of new 'CSR aware' clients since she joined the company last year.

Harron-Harding will now head up Polar's business development team, which includes Stephanie Davies, Polar's CSR officer and marketer and Hannah-Louise Templeman, CSR account handler, to introduce new business to printing responsibly sales team.

David Gask said: "Within Polar we have a philosophy of working with our clients to help them print in the most responsible way possible.

The reason we have been so successful in converting many of our clients to that principle is not simply down to our technical capabilities or on price, but often due to the passion and belief that our team has in what we do and the importance of printing responsibly." The sales team has been further bolstered by the appointment of Hannah Snarey who has joined Polar from Taylor Bloxham where she had been account manager for two years.

According to the company, the sales team is already promoting the environmental and technical benefits, which will be created when Polar's new KBA Rapida 105 press arrives in November.

Polar believes that 'early adopters' buying in to the environmental and printing benefits that the new press will deliver could add a further GBP2million turnover to the company's existing sales of GBP4.5million.

Meanwhile, Polar has also announced the appointment of John Jennings, who has joined the firm's estimating team.

Jennings has moved from another UK environmental printer, Cambrian Press in Wales, to join the Leicester-based B1 printer.

Gask added: "We see these appointments as a move to not only consolidate on what has been a very successful year for us, but also as a foundation on which we can move forward and continue our planned expansion.

At the same time, we have committed to a new press, which will serve the commercial needs of our business and our clients and which fits with our printing responsibly stance, which is the foundation of our company.".

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