Image Personalisation For Variable Data Printing

Uimage, XMPie's image personalisation software has been installed and commissioned by Positive Focus, the product's UK distributor, at two sites, following its launch at Digital Print World.

Uimage, XMPie's image personalisation software has been installed and commissioned by Positive Focus, the product's UK distributor, at two sites, following its launch at Digital Print World.

Paton Brown Direct Mail in Manchester and Letterworks in Reading, are the first two users to be fully trained in the software, which allows standard Photoshop documents to carry personalised text, graphics and effects.

Uimage is an add-in application to Udirect Professional, the dual-desktop software for variable data printing introduced by XMPie during the summer.

Peter Arundale, the IT manager of Paton Brown, said: "We need to personalise images, but we want a solution that allows us to build on our creativity, not simply use pre-packaged effects.

Uimage is a real designer tool, but it uses familiar Photoshop technology.

The link in to Udirect makes it very easy to implement a campaign with variables both in the imagery and in the core document, and that will make our work stand out from the crowd.

At Letterworks, financial director Karen Brown wanted software with an easy learning curve but comprehensive effects to fuel the company's increasing involvement in personalisation.

"When we saw Uimage and Udirect at Digital Print World we were immediately impressed by how easy they were to use.

That has been proved now that we have the products on site and have completed the training.

Our creative team took to Udirect like ducks to water, and we are already developing new ideas that will benefit our clients," said Brown.

Alan Dixon, the technical director of Positive Focus, commented: "The response to the preview of Uimage at DPW was amazing but since we have started working with our customers on real projects we have been impressed by just how adaptable and powerful it is.

Anyone with a modest knowledge of Photoshop can use their expertise to create unique effects.

Our comprehensive package of software, maintenance, training and professional services helps get early adopters, like these, up and running quickly, to capitalise on their investment.

Positive Focus is the independent distributor of XMPie personalisation software, from Udirect Standard, a plug in to Adobe InDesign.

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