Personalisation Extends Variable Data Printing

Lorien Unique has invested in the XMPie Personaleffect personalisation software suite to extend its data management and variable data printing expertise to cross-media direct marketing.

Lorien Unique has invested in the XMPie Personaleffect personalisation software suite to extend its data management and variable data printing expertise to cross-media direct marketing and web-to-print publishing.

The package, supplied by XMPie's UK and Ireland partner, Positive Focus, comprises the full web-to-print edition of Personaleffect, together with a site licence for the desktop tools including add-on applications Uimage and Uchart.

Lorien Unique, based at Colnbrook, near Heathrow Airport (UK) is a specialist provider of one-to-one marketing and publishing services and one of the largest HP Indigo operations in Europe.

The company recently scooped the prize for best digital printing at the 2006 Printing World Awards.

The XMPie installation was the first in the UK to use a multi-processor version of Adobe InDesign Server as its page composition engine.

Tony Hodgson, technical director of Lorien Unique, said: "XMPie Personaleffect enables us to service our clients' more demanding needs with personalised, relevant and graphically rich content and exploit the increasing convergence of on-line and printed communications.

Now we can track responses, capture new data and measure the results.

He continued: "It has given us an advanced technology platform on which we can develop new systems, like our secure, public web services interface to the XMPie based system, for our e-publishing and cross-media marketing clients.

Ivor Dixon, managing director of Positive Focus, commented: "Personaleffect adds an extra dimension to Lorien Unique's data and personalised production resources, which are well established and respected throughout the industry.

The company is already using it extensively in their day to day work, but the interesting thing is how it is working at the edge of the envelope to produce an even tighter link to their clients.

Dixon added: "The web services interface, allowing clients to build customer-facing applications with 24-hour, seven days-a-week remote access to the production server, will shorten the development and implementation time for individual projects and provide considerably more flexibility.

With the new architecture and cross-media features available in version 3 of Personaleffect, which is just released, we expect to see some interesting campaigns in the near future.

Dixon explained: "When we introduced Personaleffect and the rest of the XMPie suite, Lorien Unique had hardly any experience of InDesign.

In a few months it has graduated to producing sophisticated campaigns that are engaging the recipient and delivering good response rates.

The company is fully utilising the tool set we have made available to it and XMPie's easy to use technology is again proving its worth.

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