Marketing Opportunities With Proofing Transactions

Proof-it-Online releases dropOFFER, a sales boosting feature that integrates marketing messages into everyday proofing transactions.

Proof-it-Online, provider of web-based interactive approval management solutions to print and creative services companies, today announced the release of the company's new sales boosting feature, dropOFFER.

dropOFFER, an e-Transactional marketing vehicle, is designed to generate high-margin, incremental revenues by converting what is traditionally a cost center - the proof approval process - into a profit center by integrating marketing messages that offer customers rewards and bonuses for proofing online.

"What's unique about the revenue generating opportunities dropOFFER provides is that it leverages a process that all creative services organizations engage in daily - proof approval transactions," said Rob Munz, president, Proof-it-online.

"By incorporating a marketing message into existing daily customer interactions, our customers can target a highly desired audience: decision makers who have a trusted relationship with the company delivering the marketing message".

"And because dropOFFER occurs at the end of the proof review, the message is generated at a time when decision makers' undivided attention is on the message at hand".

dropOFFER is now available as a part of Proof-it-Online's application, which allows creative professionals to post proofs for approval and enables their customers to mark-up and review proofs online and within only minutes.

Proof-it-online tracks all changes, adding a time and date stamp to all activity and updates the approval status for real-time progress reports.

Munz noted that the sales opportunities in terms of revenue potential can be significant, particularly for the publishing, promotional specialties and newspaper industries.

He added, "Let's put this into perspective with a fictitious publisher we'll call Standard Publishing".

"Standard Publishing's advertising customers proof ads online".

"Standard posts 1,500 proofs per month for review and at the end of each review, Standard's advertisers receive a reward offer with the opportunity to advertise on Standard Publishing's website for USD200".

"Assuming five percent of advertisers accept the offer, Standard Publishing has just earned an additional USD15,000 in revenue that month by simply leveraging existing customer interactions".

dropOFFER is available immediately from Proof-it-online.

For more information, a demo or a free product trial, visit the website.

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