Product category:
Printing Trade Organisations - including Allied Industry Bodies
News Release from: Print IT!
Edited by the Printingtalk Editorial
Team on 17 February 2005
Print It! Campaign Gets £140,000
Flying Start
Print It! has got off to a flying start.
Print It! has got off to a flying start Less than a month after its launch, the UK industry has already pledged £140,000 to support the Picon-led initiative to encourage young people to choose a career in printing
This article was originally published on Printingtalk on 2 Oct 2006 at 8.00am (UK)
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"We couldn't have asked for a better start.
The industry is really getting behind the project.
It's particularly encouraging to see that support is broad-based as well as enthusiastic - it's coming from across the spectrum of the printing, packaging, paper and publishing industries; manufacturers large and small and the leading trade associations," said Martyn Elmy, chairman of Picon and a prime mover behind Print It!.
Steve Wicks, the newly-appointed project manager for Print It! said that it has already secured, "substantial commitments of £10,000 sponsorship" from 14 organisations, including Agfa, BAPC, BPIF, Duplo, Fujifilm, HP, Heidelberg, KBA, Kodak Polychrome Graphics, Komori and Screen.
"This is a great start but there's still a lot of potential support to tap into.
The more people who get behind this, the greater the contribution that Print It! will make to secure the industry's future," he added.
The pledges are in addition to the major contributions from Wyndeham Press Group plc, Robert Horne Group and Ipex 2006 that were announced in January.
All Print It! material will be printed by Wyndeham Press Group plc on paper provided free by Robert Horne Group, while Ipex will issue free tickets to students and teachers taking part in the competition, provide Print It! with a free stand and to be the host of the awards ceremony in April 2006.
Print It! will introduce Year 10 school students (aged 15) not only to printing technology but also to the uniqueness of print as a medium and its role as an essential enabling technology for other industries such as publishing, advertising, marketing, direct mail and packaging, for instance, said the organisation.
Print It! is built around a national competition that asks students to create a comprehensive 'print-centric' campaign to promote for The Fairtrade Foundation, 2004 Charity of the Year.
Students will start work on their entries in October and judging will take place in March 2006, whilst results will be announced in time for a major awards ceremony at Ipex 2006, which takes place at the NEC in Birmingham the following month.
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