Printers' charity seeks branding strategy
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Printers Charitable Corporation product story
Edited by the Printingtalk editorial team
Aug 25, 2008
The Printers Charitable Corporation, a UK occupational charity, has engaged integrated agency, Manor Creative, to handle its branding, design, print, trade and consumer PR, DM and digital strategy.
The agency has been briefed to position the brand as the UK's premier charity providing financial and housing support to those who work or have worked in the printing, publishing, graphic and 22 allied trades.
The agency has also been tasked with helping the Printers' Charitable Corporation achieve its five-year strategic objectives of: increasing uptake of its services; broadening its referral base and signposting function; developing mutually beneficial strategic partnerships with industry and charities; and building an online community of service users.
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