Product category:
Printing Companies: General Commercial
News Release from: Polestar
Edited by the Printingtalk Editorial
Team on 05 March 2004
Polestar's Good Life With Sussex Life
Contract
The team at Polestar Colchester is celebrating a new contract to produce the glossy, monthly magazine Sussex Life, for Archant Limited, which publishes 14 regional magazines in the 'Life' series.
The team at Polestar Colchester is celebrating a new contract to produce the glossy, monthly magazine Sussex Life, for Archant Limited Archant publishes 14 regional magazines in the 'Life' series, and is responsible for over 50 magazines and 70 newspapers in total
This article was originally published on Printingtalk on 24 Mar 2004 at 8.00am (UK)
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The Colchester plant secured the 12-month contract following a three-month trial period.
"Quality is paramount," commented Archant Life south's group publisher, Peter Waters.
"That's what will make advertisers and readers choose us above other magazines, especially as we believe that we are competing with national country and local interest titles.
In every aspect we must be as good as them, which made Polestar the obvious choice for the job," he added.
Archant supplies two different front covers for each monthly 220-page issue, one specifically for the Brighton and Hove region.
The print-run of about 20,000 is split so that the final delivery includes two different versions of the same magazine.
Waters continued: "Price is obviously important to us when finding a supplier but the two separate covers for each issue meant we needed to find a company willing to be flexible, to go the extra mile and turn the print run around quickly.
Polestar successfully met all these criteria which is why we awarded them the year-long contract." Polestar sales executive David Miles added: "We are delighted to have secured this contract from Archant, which has a huge stable of regional magazines and newspapers.
Whilst Polestar won this job on flexibility, price, speed and quality, we have established an excellent working relationship, which was also instrumental in securing the production of Sussex Life.".
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