New 12-Month Mail Order Print Deal For Polestar

Edited by the Printingtalk editorial team Apr 20, 2005

After just a year of working together, the Polestar Group and mail order company Dream Direct have formalised their partnership and signed a new 12-month contract.

After just a year of working together, the Polestar Group and mail order company Dream Direct have formalised their partnership and signed a new 12-month contract.

The deal covers the production of a range of catalogues, which are printed at Polestar's web-offset and gravure facilities.

Polestar Retail sales director Rob Clark said: "Through Polestar Chromoworks and Polestar Greaves, we are able to offer Dream Direct a wide range of technology, providing the flexibility and firepower they require.

This enables them to develop their own strategies, knowing we can deliver what they want, when they want it.

We are delighted that our hard work over the last year has been rewarded with a formal contract, and we look forward to building on our successful partnership further." The Witney (UK) based Dream Direct was founded in 1998 and specialises in family software and gadgets, toys games and hobbies, and classic TV and films.

Dream Direct chief executive Robert Colqhoun said: "We are happy with the level of service and flexibility provided by Polestar over the last 12 months.

We are very pleased to award Polestar the 2005/2006 print contract and look forward to continuing to work with them and develop the relationship further.".