Product category:
Newspapers and Periodicals Printers and Publishers
News Release from: Polestar
Edited by the Printingtalk Editorial
Team on 20 February 2007
Polestar's 12-Month Deal For Virgin
Group Magazine
Polestar has strengthened its relationship with the Virgin Group, having secured a 12-month contract to produce the company's internal magazine, Roger.
Polestar has strengthened its relationship with the Virgin Group, having secured a 12-month contract to produce the company's internal magazine, Roger Polestar 4c, which was appointed as a supplier to the Virgin Group in February 2005, will handle the printing and distribution of the title from April
This article was originally published on Printingtalk on 24 Mar 2004 at 8.00am (UK)
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Procured through Virgin Management, Roger is published quarterly and reaches the entire Virgin Group of companies worldwide, including over 50,000 employees.
It is printed on 130gsm '9lives55', the recycled substrate from The Paper Co, as part of Virgin's commitment to the environment.
Saskia Kitchen, who is responsible for internal communications for the Virgin Group and for Roger magazine, said: "We are very pleased to award Roger to Polestar 4c.
The quality of service and manufacturing we have received from the company was high on our criteria when placing this contract.
This decision also reflects our recognition of all the hard work and dedication the Polestar 4c Virgin account team have put in to our account." Polestar 4c account director, Ian Allan, added: "We have worked very well with Virgin since being appointed and we are delighted to be adding this high profile product to our portfolio, which reflects the success of the relationship over the last two years.".
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