Polestar Petty Produces TV Times as A/B/C/D Split

Following a request from IPC Media, a special edition of TV Times has been produced by Polestar Petty as an A/B/C/D split, featuring four different covers equally distributed throughout the run

The covers featured four photographs of Diana, Princess of Wales, to mark the commemorative concert taking place.

Chris Bowen, managing director of Polestar Petty, says: "The flexibility of our binding equipment enables us to undertake such a request".

"Coupled with the experience of our team, we were able to put the schedule, instructions and logistics in place to achieve this".

He continues: "The production went smoothly, with all collections on time and each retailer receiving a good mix of the different covers, to enable consumers to buy either their favourite or perhaps all four from one outlet".

Steve Twort, group production manager - TX, IPC Media, adds: "We asked Petty to come up with a method of delivery to enable us to achieve as near as possible a true A,B,C,D copy split within every bundle and without compromise to our schedule".

"Their response was quick and confident, offering a process solution that delivered on both fronts".

"Once again Polestar Petty has simply but effectively tapped into their strengths: the right combination of equipment, the right people and the right attitude".

The covers were printed on Polestar Petty's G14 cover press, with the text pages printed on the company's Lithoman 4 - 64page press with GMI closed loop technology.

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