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News Release from: Polestar
Edited by the Printingtalk Editorial
Team on 07 January 2008
Polestar's New Variable And Digital
Print Systems
Polestar's Nottingham and Exeter (UK) operations have been strengthened with new variable colour and cross media systems, as well as digital mono printing production capacity increased by 50 per cent.
The company has installed a Xerox iGen3 110 printer with XMPie variable information software at Polestar Direct in Nottingham It has been joined by three Oce Variostream 9210 digital web presses and a further Oce Variostream 9210 has been installed at sister company Polestar Wheatons in Exeter, where a second HP Indigo 5500 is also scheduled for delivery this month
This article was originally published on Printingtalk on 24 Mar 2004 at 8.00am (UK)
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The iGen3 key systems are said by Polestar to be suitable to the type of work Polestar Direct produces for its customers in the mail order, retail, financial services and publishing sectors, including direct mail marketing campaigns and personalised one-to-one communications.
The company is already a Xerox system user and it has four Docuprint 525 continuous feed and six sheet fed DP180 laser printing systems.
Derek Kemp, Polestar Applied Solutions' managing director, explained: "These investments ensure that we remain cost-effective on service, capability and flexibility for new business, whilst continuing to service our customers as their communications requirements evolve.
We are expanding our variable colour and cross media facilities to help some of our long-standing customers take advantage of these capabilities and we are very excited about how this will help us open up new client relationships as well." He added: "In addition to strengthening our range of services, by having compatible equipment across multiple sites, we are able to offer greater flexibility and full business continuity, as well as guaranteed time critical production scheduling." Kemp commented that building on the success of Polestar's investment in Exeter with a HP Indigo press and with the additional equipment coming on stream, the new capability offered by the digital technology systems range alongside Polestar's conventional presses will give the company the ability to service all customers' needs.
And he said: "We will continue to develop opportunities for enhanced variability and print on demand, whilst meeting the key account requirements of lower print runs for the journal market.".
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